We have four services. Social media (Everything), where we handle the shoot, is from $1,899 +GST per month. Social media (You Shoot), where you film and we take care of the rest, is from $959 +GST per month. The Reels one-off shoot is $799 +GST with no ongoing commitment. Photography (half or full day) starts from $399 +GST. Every client gets a tailored quote after the initial call.

Both retainer packages cover Instagram, Facebook and TikTok, with up to four posts per week. We don't currently offer LinkedIn management. The LinkedIn algorithm operates very differently to other platforms and requires a distinct content strategy to be effective. Including it as a bolt-on to these packages wouldn't do it justice.

There's usually a teething period early on while we fine-tune your specific strategy and brand. During this time you may see outliers in both directions, some content performing unexpectedly well and some underperforming. That's normal and expected. By the two to three month mark we'll typically have enough data to know exactly what's working for your audience and have things well dialled in from there.

Yes. Social media management is done remotely, so rad works with businesses across New Zealand and internationally. For photo and video shoots we're based in Tauranga and travel within the Bay of Plenty and beyond.

Both retainer packages have a four-month minimum. This isn't arbitrary. The first months are where we dial in your content strategy, learn your brand, and edit the first batches of content to a standard we're confident in. Cutting that short doesn't give the process a fair chance. If you need to exit during the minimum period, early break fees and a non-disclosure agreement will apply. After the minimum, you can move to month-by-month, quarterly, bi-annual or annual. The Reels one-off shoot has no ongoing commitment.

Each month we send a performance report built around rad’s own reporting framework. Unlike the dashboards you’d get from a paid ads specialist, which are built around spend metrics like cost-per-click and return on ad spend, our report focuses on the metrics that tell you whether your content is actually working organically. That includes reach and impressions (how many people your content is getting in front of), engagement rate (the percentage of viewers who interact with a post), video completion rate and average watch time (which tell us how well your content is holding attention), follower growth over the period, profile visits and link-in-bio clicks, and a breakdown of which content formats and topics are outperforming others. The goal is to tell you what’s working and why, so we can build more of what your audience responds to and cut what it doesn’t. Most paid ads reports tell you what your money is doing. Ours tells you what your content is doing.

Before we start posting, we'll send through an example batch so you can see the style and format we're working with. Once a format is approved, we post on the basis that you're happy with that style going forward. If you'd prefer to approve every individual piece of content before it goes live, we can arrange a system for that. Just let us know upfront and we'll build it into the workflow.

Our focus is organic content. We advise waiting until there's a solid dataset of content to sample and judge performance from before moving into a paid ads campaign. Paid spend on content that hasn't proven itself organically tends to underperform and cost more. If you already work with a Meta or TikTok ads specialist, we'd love to collaborate. We can create a run of videos fine-tuned specifically for paid application to feed into their campaigns.

That's what the free call is for. We'll look at your business and tell you whether organic content marketing is the right move, and if it is, what formula we'd build around. If it's not the right fit, we'll say so.